Why CoffeeNow

We bring the coffee shop to work

The usual coffee run takes time either way: sit in a drive-thru on the way to work, or leave the office later, drive somewhere, wait in line, then head back. CoffeeNow flips that around. Customers order ahead, we make it fresh, and the coffee comes straight to the workplace on a route they can count on.

An illustration of a traditional food truck

The Food Truck Problem

Unpredictable and highly variable daily revenue.

Constantly chasing weekend events and public gatherings.

Dependent on neighborhood foot traffic and fair weather.

Inefficient walk-up queues that create long wait lines.

The Café Problem

High fixed overhead costs (rents, taxes, and build-outs).

Locked into a fixed location that might decline over time.

High labor and staffing requirements.

Must constantly convince customers to come to you.

See the Difference

CoffeeNow was built to eliminate the compromises of traditional coffee businesses.

Traditional
Food Truck
An illustration of a traditional coffee shop
Traditional
Coffee Shop
CoffeeNow
Revenue Model
Depends on walk-up traffic
Depends on walk-in traffic
Scheduled workplace routes
Fixed Overhead
Lower fixed overhead
Lease + build-out costs
No storefront lease
Client Sourcing
Find the crowd
Bring customers to you
Go where customers work
Order Sourcing
Walk-up ordering
Counter / in-store ordering
Order and pay ahead
Labor Footprint
Multiple operators
Larger retail team
Lean mobile operation

How the model works

The coffee run without the coffee run.

1

Build a route

Build a route of local workplaces and business parks.

2

Notify customers

Customers receive a notification when it’s time to order.

3

Customers order ahead

They order, customize, and pay ahead in the app.

4

Build orders

Mobile baristas make each drink fresh in your coffee van.

5

Delivery

Orders are delivered right to a common area in the workplace.

6

Repeat!

Head to the next stop and do it again.

Founders Jordan West and Kaleb Schrank standing with arms crossed in front of a CoffeeNow van
Proudly Built in the USA badge

Built by operators.
Proven on the road.

In 2020, Jordan & Kaleb saw a simple problem: people wanted better coffee at work, but the coffee shop was somewhere else. So they built a way to bring it to them. They built the van, the app, and the routes by running the business themselves—and shaped CoffeeNow around what worked in the real world.

“We didn’t come from coffee. We just knew there had to be a better way to bring great drinks to people at work. So we built it.”

— Jordan & Kaleb, Founders
CoffeeNow beverages